Sponsered games

My Example: If I make a game about fairies, and I know my money will bring in 10x the female audience where as it will bring in a fraction of the males because of the design of the game , then I am going to target the female audiences. Higher bang for buck.

Gender targeting and age targeting is a step forward in better optimizing for conversions and lowering wasted spend. You will save money and get better returns thanks to this new level of targeting. Age targeting? That wont work well as many people fake their ages to bypass things like tags. Regarding gender targeting: the real question is, why not use it?

Including these options is about maximizing ad clicks based on the data Roblox has. There are real statistics that prove certain genders are more interested in games with certain themes and mechanics, and regardless of how that comes to be, the point stands that from an advertising perspective, money should be spent targeting consumers who are statistically more likely to consume the product.

For example, if the player likes royal high and crown academy, and they like roleplay games, if the advertisers want to advertise their own roleplay game, they can set their ads so that it appears to users who generally play roleplay games.

People can just lie on the age and they can have it… Was it a big deal to add it or they added it without thinking-. Gender targeting is a great step into real world marketing.

For example: you have a doll game. If this is advertised to boys, do you think they will want to play it? Most likely not. You have another WWII fighting game. Boys are more likely to play this. The success of an ad all depends on your target audience. Really happy to see this as it gives a more modern approach to marketing, I always felt limited with the few options that developers had before.

Although gender is useful to market towards, I feel like we should also be able to see statics on our game based on gender as it will give us better insights on what to market to, kind of like what we currently have for age.

Updates Announcements. How can I request access? As with many new features, Roblox is testing the new Sponsored Games before launching the feature to all of our users. Unfortunately, we cannot manually opt you in. You can create a new ad and schedule that ad to run for as long as 28 days. You no longer need to set a bid for every day that you want the ad to run.

We are the number 1 rated gaming sponsorship on GamingSponsorships. Now take the knowledge you have acquired in this very quick article and the other guides we have provided and use it to secure several affiliate-style gaming sponsorships for your brand.

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